"Unfortunately god gave all the easy problems to the physicists" - James G. March
Managing companies is hard. Studying them can be even harder. The world is complex and always shifting and management scholars find it often hard to get access to high quality data or do experimental studies. The management field therefore needs tough-minded people who have to be committed to uncover the many ways the world is trying to deceive them. You can listen to the brilliant comment by James G. March here.